Facebook seem to be deepening its ability to target adverts
Facebook, whose income from online advertising just keeps growing and growing, has found other means of extracting maximum revenue from there close to 1.4 billion subscribers; through the development...
View ArticleTwitter acquires TapCommerce, amongst the leaders in mobile retargeting
Online social networking and microblogging service Twitter has announced the acquisition of New York ad-tech firm TapCommerce, for around $100 million. TapCommerce, founded in 2012, have developed...
View ArticleFacebook to introduce a new advertising platform
Facebook is reportedly in the final stages of revamping their Atlas Advertiser Suite ad management and measurement platform which they acquired from Microsoft Corp in 2013 and will shortly relaunch it...
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